It runs thus: A developer or company designs a new site or piece of software and now needs a reliable server on which to establish it. Impulse is to use what everyone else uses—cloud solutions such as AWS or rented servers from providers.Initially, everything is just fine. Yet, soon, the underlying issues start creeping into view. Regular costs begin going up erratically, particularly for cloud offerings whose pricing is driven by consumption. Rented servers, which might seem less expensive, tend to include older hardware—performance is sluggish and unpredictable. Sites are slow, apps freeze, and clients complain. To boot, there is no disclosure of how old the machines are or for how long they will last.

Eventually, the necessity of a more stable and cost-effective solution becomes apparent. Rather than renting flaky servers month after month, most companies opt to own their own server—tailored to meet their performance requirements. A single upfront investment on server capacity can yield a high-performance, warranty-supported machine designed for years of use. And when placed in a professional data center, this server benefits from enterprise-grade power, cooling, internet, and security—without the astronomical monthly fees. What used to cost ₹30,000–₹40,000 a month in rent can now be had for a fraction of that, with greater reliability and control. This move to colocation is enabling companies to realize the full value of their server investment—without the hassle of traditional hosting.

So you’ve purchased your own server—good job! Now the only question that remains is: where do you store it?

At first, you may think, “I’ll just put it in my office.” Sounds simple, right? But the reality is, having a server of your own is accompanied by a whole lot of issues that many people don’t know until it’s too late. Let’s dissect.

When you have a server in your office, you’re going to be doing everything it takes to keep it up and running. That includes:

As you can see, having your own server setup can easily become a whole lot more complicated and costly than you anticipated.

This is where colocation (also referred to as co-location) comes in.

Colocation is a product in which you locate your own server in a protected data center owned by a firm that’s dedicated to hosting. You maintain ownership and responsibility of your server—you just don’t have to endure all the headaches that accompany housing it in your office.

Instead, your server is kept in a business setting that’s designed for a single purpose: to keep servers operating securely, effectively, and around the clock.

When you colocate your server, here’s what’s typically included:

• Reliable, 24/7 power supply
• Super-fast and stable internet connection
• A public/static IP address for remote access
• Professional-grade cooling and ventilation
• Strong physical security, such as cameras and access control
• Technical support in case something goes wrong

In short: you bring the server, and the data center handles everything else.

Colocation is ideal if you desire the flexibility of having your own server, without the headache of taking care of the environment it operates in. It’s:

Whether you’re operating an expanding business, hosting websites or apps, or simply want a more secure setup, colocation is an intelligent, forward-thinking solution.

Ready to Relocate Your Server to a Safer Location?

We provide expert colocation services with all the amenities your server requires—power, internet, cooling, security, and support. Simply bring your server, and we’ll take care of the rest.